Investments are something which on the surface are very intimidating, especially when you are doing it by yourself. What you have to realize, investments are the best thing for yourself and the continued development of not only your brand or business, but your knowledge. There are a few things to keep in mind when it comes to making the right investment. Mainly, you have to weigh the pros and cons (of course), but you also have to think about how it benefits you. The biggest investment by far is an investment in knowledge, and personal development. Books obviously are a great choice, but even something like structuring your day is a way to invest your time.
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Don’t get me wrong, if you are investing in securities (stocks, bonds, funds, etc.) there is a realized risk. Not everyone has the time to put in the research in certain companies past performance to make assumptions (which is why investment bankers make the big bucks). If you really put in the time, your biggest investment will always be your time. Figuring out how time will affect your business isn’t even a proper argument. Time always has a major effect. Don’t get me wrong, most times smart investments are ones which directly lead to revenue. On the contrary, that still leads to time and how you use it.
On the other hand, when you are looking to do an investment, you have to research. Research is something you have to do, especially when you are going to fork money out. Are you actually going to put in the time and work towards getting a return on investment? For instance, if you take a domain and hosting through Bluehost and WordPress. For 1 year, it costs around $70 for the whole year. Now, that might not seem like a huge investment, but it is. I bought this domain and hosting in February, that investment was the first one I made, and I had to put in the work to make sure I get that return on investment.
Like I said, time is the biggest thing to invest. What you do have to think about too, is what would I have to do in order for it not to feel like work. Combining your passions and work will be a huge investment for yourself, but in the end you will be happy.
Happiness is a big key to success in not only business, but in life. Where you are happy doing what you do, the time that you invest, will give you a return in itself.
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